I would like to share an email that I received from Fred Gleeck.  Fred Gleeck is an internet marketer and provides newsletters on marketing.  I am posting the portion of the email for your reading and benefit as it provides a good insight on purpose.

Advice from a C.E.O.

So I’m traveling from Columbus to Dallas on yet another American Airlines flight and I’m seated in the back row of first class. First class because I fly enough that my upgrades are FREE and the back row because on an odd numbered flight I get to choose my meal first.

I get to talking to the guy next to me and he’s a C.E.O at a company called Sterling Commerce.  A $700 Million subsidiary of AT&T. They operate in 40 countries and they have a LOT of employees.

Or at least a LOT compared to MY company. That would be just me! 

As we are talking I’m doing my traditional thing. I basically end up interviewing people like him informally.

I find out that he started his career with I.B.M. At IBM they would always have you ask yourself the questions: What? Why? How?

Before we get to that he tells me about how he runs his business. He gets his direct reports together and goes through their list of “to-dos” with them. When he hears their list he then asks them to cut the number  of priorities in half. Take only the most important 50% of the list.

After doing that, he asks them to cut them again and AGAIN! Until everyone is down to just 2 or 3 things max. He then tells people to “gray out” – on their computers, all of the other tasks they had written down.

He’s nice enough to go through that same exercise with me. On my computer sits a file I call my “BIG PIC”. It has all of my important stuff to do and various key contacts and info that I might need all in one text file.

On the VERY top of my Big Pic file sits a list, very similar to the list that his employees come to him with.

My list as we speak is this:

• Fred Radio Show
• Finish writing my new Info Product Marketing Book
• Rewrite my existing books
• My seminars and bootcamps
• Speak more at other people’s events
• Do more Coaching
• Write a song
• Write my Screenplay that I’ve almost outlined
• Take a Documentary Film Class
• Reading
• Writing

I read the list out to him. He then tells me to pick the TWO most important ones. As it turns out, mine are the two at the top of the page. He says: “OK, now spend all of your time working on the top two. BUT, on your calendar at some reasonable time in the future put a note on a specific date to see if you can PROMOTE one of the grayed out items.

When I complete the one of the top two I can then promote one of the other items which has been grayed out.

But, he’s not done with me yet.

He asks me WHAT I want. I tell him that I want to: NET $1 million a year with no employees. He then asks me:

WHY? I tell him so that I can be completely debt free including EVERY asset I have including mortgages.

He keeps drilling down deeper and asks: why that? I tell him because I want to live a relaxed, stress free life and only work with clients I LOVE.

Again: WHY?

My answer to this drilling down ends with the same results of the exercise I do at virtually all my events. Although for some reason I did NOT do this exercise in Columbus this last Sunday when I spoke.

The answer is to live my ideal day, every day which consists of:

Getting to:

• Read every day for an hour or so minimum
• Watch a movie everyday
• Play with my dogs everyday
• Have a massage every day – real person or a machine
• Exercise aerobically for 30-60 minutes
• Spend quality time relaxing/talking/hanging out with friends/family

What? Net $1miillion a year

Why? So I can live my ideal day every day

How? Finish and publish my book and get a radio show

I’m glad I struck up a conversation with him!

BTW, we started speaking because I saw him reading a book by Wally Lamb called “The Hour I First Believed”.

What? A business guy, reading fiction? Isn’t that a criminal offense in some States? You would think so from the way some business people respond.

After showing him my Kindle and having him assure me that he’d be getting one I then asked him if he reads any non-fiction business books. He says: NEVER!

A C.E.O. of a major company NOT reading any business how-to books? Should he be arrested?

According to him, he doesn’t need to. It all comes down to: What? Why? How?

If you think about it, this makes a LOT of sense. Will I stop reading business books. Nope. But, I will take to heart his lesson of doing just 2 things and GRAYING out everything else.

There you have it.  What do you think?

By Brian Tracy

In 1970, sociologist Dr. Edward Banfield of Harvard University wrote a book entitled The Unheavenly City. He described one of the most profound studies on success and priority-setting ever conducted.
Banfield’s goal was to find out how and why some people become financially independent during the course of their working lifetimes. He started off convinced that the answer to this question would be found in such things as family background, education, intelligence, influential contacts, or some other concrete factor. What he finally discovered was that the major reason for success in life is a particular attitude of mind.

Banfield called this attitude “long time perspective.” He said that people who were the most successful in life and the most likely to move up economically were those who took the future into consideration with every decision they made in the present. He found that the longer the period of time a person took into consideration, the more likely it was that he would achieve greatly during his career.

Doctors, for example, invest many years of hard work and study to finally earn the right to practice medicine. After university courses, internship, residency, and practical training, they may be more than 30 years old before they are capable of earning a good living. But from that point onward, they are among the most respected and most successful professionals in the United States. They had long time perspectives.

If you take additional courses in the evening to upgrade your skills and make yourself more valuable to your employer, you’re acting with a long time perspective. Because it can have a long-term effect on your career and your life.

The key to setting priorities is to have a long time perspective – and that usually requires sacrificing present enjoyment for future enjoyment. It requires giving up a short-term pleasure in the present in order to enjoy a far greater and more substantial pleasure in the future. And it begins with deciding what you want most in life and then organizing your time and activities so you can achieve those objectives.

With your larger, long-term priorities in order, you can much more easily decide upon your short-term priorities.

Setting short-term priorities begins with a pad of paper and a pen. Sit down, take a deep breath, and list all the tasks you need to accomplish. Although there is never enough time to do everything, there is always enough time to do the most important things.
Once you have listed your tasks, ask yourself this question: “If I were to be called out of town for a month and I could finish only one thing on this list, which one thing would it be?” Think it through, and circle that one item. Then ask yourself: “If I could do only one more thing before I was called out of town for a month, what would it be?” This is the second thing you circle.

Continue with this exercise until you have sorted out the highest priorities on your list. Then number each according to its importance. You are now ready to begin working effectively toward the achievement of your major goals.

Another good way to set priorities once you have determined your major objectives is with the A-B-C-D-E method. You place one of those letters in the margin before each of the tasks on your list.

• “A” stands for “very important; must do; severe negative consequences if not completed.”
• “B” stands for “important; should do; but not as important as my ‘A’ tasks, and only minor negative consequences if not completed.”
• “C” stands for “nice to do; but not as important as ‘A’ or ‘B,’ and no negative consequences for not completing.”
• “D” stands for “delegate or assign to someone else who can do the task in my place.”
• “E” stands for “eliminate if possible.”

When you use the A-B-C-D-E method, you can easily sort out what is important and unimportant. This will focus your time and attention on those tasks that are most essential.

Once you can clearly see the one or two things that you should be doing above all others, just say no to diversions and distractions and focus single-mindedly on those priorities.

Much of the stress that people experience comes from working on low-priority tasks. The amazing thing is that as soon as you start working on your highest-value activity, your stress disappears. You begin to feel a continuous stream of energy and enthusiasm. As you work toward the completion of something that is really important, you feel an increased sense of personal value and inner satisfaction. You experience a sensation of self-mastery and self-control. You feel calm, confident, and capable.

Here are six ideas that you can use to set priorities and keep yourself working at your best:

1. Take the time to be clear about your goals and objectives so that the priorities you set are moving you in the direction of something that is of value to you. Remember that many people scramble frantically to climb the ladder of success, only to find that it is leaning against the wrong building.
2. Develop a long time perspective and work on those things in the present that can have the greatest positive impact on your future. Maintain your balance in life by setting priorities in the areas of your health, your personal relationships, and your financial goals.
3. Make the commitment to improve those aspects of your life that are most important to you. If you’re in sales, learn how to be an excellent salesperson. If you’re a parent, learn how to be an outstanding mother or father. The power is always on the side of the person with the best practical knowledge.
4. Take the time to do your work right the first time. The fewer mistakes you make, the less time you will waste doing it over.
5. Remember that what counts is not the overall amount of time you put in. Rather, it’s the amount of time you spend working on high-priority tasks. You will always be paid for the results you obtain, not merely the hours you spend on the job.
6. Understand that the most important factor in setting priorities is your ability to make wise choices. You are always free to choose to engage in one activity or another. You may choose a higher-value activity or a lower-value activity, but once you have chosen, you must accept the consequences of your choice.

Resolve, today, to set clear priorities in every area of your life, and always choose the activities that will assure you the greatest health, happiness, and prosperity in the long term. The long term comes soon enough, and every sacrifice that you make today will be rewarded with compound interest in the great future that lies ahead for you.

[Ed. Note: Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. With Brian's Ultimate Goal Achieving Package, you can discover a simple and easy-to-learn way to get everything you want out of life. Learn more here.]